TV by Design
Modern Art and the Rise of Network Television
TV by Design
Modern Art and the Rise of Network Television
Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists—including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon—also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks.
Read an excerpt.
402 pages | 52 halftones | 6 x 9 | © 2008
Art: American Art
History: American History
Reviews
Table of Contents
Acknowledgments
Introduction
1. Hail! Modern Art: Postwar “American” Painting and the Rise of Commercial TV
2. An Eye for Design: Corporate Art at CBS
3. Setting the Stage at Television City: Modern Architecture, TV Studios, and Set Design
4. Live From New York—It’s MoMA!: Television, The Housewife, and the Museum of Modern Art
5. Silent TV: Ernie Kovacs and the Noise of Mass Culture
6. One-Minute Movies: Art Cinema, Youth Culture, and TV Commercials in the 1960s
7. Warhol TV: From Media Scandals to Everyday Boredom
Epilogue: Reframing Television/Unframing Art
Notes
IndexBe the first to know
Get the latest updates on new releases, special offers, and media highlights when you subscribe to our email lists!